Duracell E‑Charge opens first ultra‑rapid hub in Cheltenham

Executive Summary

Duracell E-Charge has celebrated the opening of its first ultra-rapid EV charging hub at Bath Terrace Car Park in Cheltenham, marking a significant moment for the Duracell-branded UK network. The facility features ten 300 kW chargers that can take compatible electric vehicles from a low state of charge to over 80% in under 30 minutes—all in a convenient, bustling town-center location.

Why This Matters

This launch signals an exciting evolution in EV infrastructure: trusted household brands are joining forces with specialized charge point operators (CPOs) and developers to accelerate the rollout of ultra-fast charging networks. With approximately £200 million in planned investment behind it, Duracell’s strategic move positions the company to secure premium motorway, retail, and gateway locations while setting new standards for reliability and driver experience.

Key Insights

Robust Infrastructure: The Cheltenham hub features ten 300 kW DC chargers engineered for quick turnaround times and high capacity at a well-trafficked municipal car park.

Strategic Partnerships: Duracell E-Charge has been developed and funded in collaboration with The EV Network, while day-to-day operations are managed by Elektra Charge, a dedicated CPO.

Ambitious Growth Plan: The broader vision targets at least 100 sites and more than 500 charge points nationwide by 2030, with strategic placement along motorways, at retail and hospitality venues, and at important city gateways.

Driver-First Experience: The network emphasizes 100% renewable electricity, transparent pricing, flexible payment options (including contactless and app-based), and an intuitive “plug, play, go” user journey.

Our Perspective

Duracell’s first operational site illustrates how powerful consumer brands can make rapid inroads into EV infrastructure when they partner with experienced developers and operators. For investors and property owners, this model offers an appealing combination: the marketing strength of a household name, cutting-edge ultra-fast technology, and professional operations. This approach is likely to intensify competition for the UK’s most desirable charging locations over the next five years.